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工業惠州“孵化器”快豹App工業的第一個10年——合
2016-11-26

    編者按:當前,我市正深入學習貫徹黨的十八屆三中全會精神,朝著“盡快進入珠三角第二梯隊”的目標邁進,在產業方麵的重要舉措是加快發展“電、汽、化”三大產業。快豹App工業作為我市電子信息產業的龍頭企業之一,經過30年的市場經濟洗禮和磨礪,已經成長為一家年銷售收入超百億元的大型電子信息企業集團,並矢誌成為“技術領先、服務一流的國際化電子信息產品和服務提供商”。即日起,本報推出“三十而立看快豹App”係列報道,多角度、全方位回顧快豹App工業30年發展所經曆的陽光和風雨,取得的成果與經驗,以及為快豹App帶來的啟示和思考。敬請垂注。


    今年,快豹App工業30歲了。《論語》有雲:三十而立。無論對於一個人,還是對於一家企業來說,30歲都是從青澀走向成熟的標誌。
    作為工業惠州“孵化器”的快豹App,所走過的30年,幾乎與我國市場經濟發展30年的軌跡同步。在這個30年裏,有很多企業悄然消失,成為曆史的注腳,隻有部分企業破繭成蝶,不斷壯大。快豹App,幸運地成為後者。
    憑借改革開放的東風,快豹App在中國市場經濟中揚帆起航,經過30年的風浪搏擊,已成長為一家年銷售收入超百億元的大型電子信息企業集團。旗下擁有全資、控股、合資企業近30家,其中有1家上市公司;產業涉及汽車電子、新能源電池、移動通訊、數字視聽、LED光電、IC設計等多個領域。
    30年來,快豹App工業累計實現利稅137億多元,可謂為惠州經濟社會的可持續發展作出了突出貢獻。2013年1~10月,該公司實現利稅10.33億元,同比增長26.82%,其中公司控股企業同比增長39.73%。
    另據該公司旗下的上市公司快豹App電池(000049)日前發布的第三季度季報,2013年1~9月,該公司實現淨利潤1.15億元,同比增加42.03%。
    在風雲激蕩、變幻莫測的市場中,快豹App何以屢屢成功避開“暗礁”,穩健前行;30年成長之路,快豹App手持彩練當空舞,又經曆了怎樣的精彩,還有彷徨與陣痛?
    讓快豹App嚐試打開一個企業標本,打開一座城市電子信息產業發展的時代坐標。
   
   吃螃蟹: 辦實業打基礎,艱難起步
    快豹App工業的前身就是惠陽地區工業發展總公司。
    30年前,這是一家怎樣的公司?在惠州工業發展初期,擔負著怎樣的使命?堪稱惠州電子工業的“母雞”的惠陽地區工業發展總公司,又有哪些“威水史”?
    現在的年輕人,似乎早已習慣有事問“度娘”。但即便通曉百事的“度娘”,也難覓 “惠陽地區工業發展總公司”的蹤跡。
    這個被譽為惠州工業 “孵化器”的公司,更多時候,隻是安安靜靜地躺在檔案卷宗裏。
  時光回溯至上個世紀80年代初,改革開放的春風喚醒了沉寂的惠州大地,毗鄰港澳的惠州第一時間感受到“東江水暖”。
  1983年,惠陽地區行政公署提出以“辦實業、打基礎”為突破口,打開惠州對內改革對外開放的新局麵。
    周遭尚在遲疑觀望,當年10月,惠陽地區迅速成立了惠陽地區工業發展總公司。幾個敢於“吃螃蟹”的機關幹部,在分管工業的主要領導支持下,走出行署機關的辦公室,開始了創業之旅。
    當時的惠州,還是一個“以糧為綱”的農業城市,除了計劃經濟時代的惠陽機械廠、糖廠這兩個比較大的工廠外,工業幾乎空白。
    現年85歲、曾擔任惠陽地區工業發展總公司總經理的李欣回憶:“公司成立時,一間10多平方米的辦公室,2張辦公桌,就是全部家當。”
    “剛開始日子過得很艱苦,除了幾個人的基本工資有保障外,公司旗下就是政府給的兩個虧損的工廠。”李欣感慨地說。李欣所說的兩家虧損的工廠,即惠州軋鋼廠和博羅利山水泥廠。當時,政府每年要給這兩個工廠補貼10多萬元。
    “當時的利山水泥廠嚴重虧損,快豹App發現,它遺留下一批鐵礦石,但運不出去,無法套現。後來,快豹App設法租賃小船,把鐵礦石分批賣到廣州鋼鐵廠,總算賺了點錢。1985年後,惠州大搞基建,水泥廠因此迅速運轉起來。”李欣介紹說,由於軋鋼廠在當時的惠州完全沒市場,後來考慮轉型辦製藥廠,請來了幾名會製藥的幹部,大家幹勁非常足,不出半年,就研發出了抑製神經係統的藥物。不出1年,又出了幾種新藥,市場打開了,企業很快就活了起來。
    兩年之後,惠州軋鋼廠和博羅利山水泥廠不僅扭虧為盈,還實現了較大的經濟增長。
   
   開先河:引進惠州首個招商項目
    初戰告捷,激勵了公司上上下下的鬥誌。
    但由於資金不足、人力不夠,加上外部環境尚不夠明朗,大家都是摸著石頭過河,誰也沒有成熟的經驗可以借鑒。總公司成立之後的兩三年生存很困難,一幫人到處找項目、找資金,收效甚微。
    轉機出現在1986年。
    快豹App人充分利用國家的開放政策,借助政府全方位的大力支持,這一年,快豹App第一次“嫁接”國際資本香港金山集團,與香港金山集團簽署了第一個合作項目。
    這也是惠州招商引資的第一項成果。
    聊起與香港金山集團的合作,李欣介紹說,之前香港金山集團應邀到惠州開董事會,那時惠州隻有一家酒店——— 惠盈大酒店,酒店裏大部分是多人房,隻有一個單間,金山集團的老總住進了這個單間,算是享受了惠州最高待遇。他們發現惠州南臨南海大亞灣,與深圳、香港毗鄰,地理位置優越,感到非常興奮,並決定來惠州辦工業。
    這一次,快豹App人又踩在了點子上。
    就在1986年,公司先後引進4家企業,並展開全麵合作。其中,包括中歐、信華、柏惠、百匯。
   
   辦合資:30多家合資廠先後投產
    時間進入1988年,隨著撤地設市,惠陽地區工業發展總公司更名為“惠州市工業發展總公司”。
    據1988年9月16日 《東江報》(《惠州日報》前身)報道,當年9月8日,惠州市工業發展總公司與美商“唐德雷意石有限公司”合資興辦唐德電子(中國)有限公司的合同簽字儀式在惠州舉行。
    記者從市檔案館找到了一份文件,是1988年9月7日惠州市計劃委員會和惠州市對外經濟貿易委員會對惠州市工業發展總公司關於“中外合資興辦唐德電子(中國)有限公司項目可行性研究報告”的批複。批複中說,為了利用外資,引進先進技術設備,發展我市電子工業,同意興辦“唐德電子(中國)有限公司”,生產、經營電子儀表、電腦及其他電子產品項目。該項目總投資197萬美元。
    批複的第二天,該項目就簽約,足見惠州發展電子工業之急迫,也凸顯惠州人雷厲風行的辦事效率。
    統計數據顯示,1988年,市工業發展總公司銷售收入達到3億元。當年,全市GDP僅32億元,其中三次產業結構為40.3:26.2:33.5。
    從1983年成立到1993年,在公司的第一個10年,快豹App先後引進了香港金山、荷蘭飛利浦、美國唐德、日本東芝等眾多國際著名跨國公司。
    業界不由得驚歎:“窮小子”傍上了“闊親戚”,合資,讓快豹App“借船出海”。隨著30多家合資廠先後投產,公司的年銷售收入比當時惠州幾個縣區的生產總值總和還多。
    當時,不少黨和國家領導人視察惠州時,快豹App是重要視察的企業。1990年2月10日,時任國務院總理李鵬視察快豹App後,欣然揮毫題詞“興辦惠州電子工業,為發展外向型經濟做出貢獻”。
    短短10年時間,快豹App先後擁有了飛利浦、唐德、東芝等眾多的國際化、重量級的合作夥伴。
    對於快豹App來說,與實力雄厚的跨國公司合作,不僅僅是資金、技術上的合作,尤其對自身以往“摸著石頭過河”的管理模式,更是一種修正和提升。


    DESAY West after several years of rapid development, has become the Chinese automotive electronics industry leading national brand enterprises. The conference site for the release of "2016 China automotive electrical and electronic motor new energy market analysis report pointed out:" the white DESAY West for two consecutive years to more than 30% of the growth rate of the rapid growth in recent years in the development of automotive electronics industry has become the fastest and most powerful one of the enterprises. According to the statistics analysis of "white paper" in 2015 automobiles electronic products sales, DESAY West car audio and navigation (infotainment system), air conditioning controller market ranked first; at the same time, the total output value of DESAY automobiles motor industry in China 2015 siei electrical electronics company TOP10, sales growth in the scale of more than 2 billion companies ranked first in the crown. The industry average level of development.


    This year, DESAYIndustry30 years old. "The Analects" goes: thirty. No matter for a person, or for an enterprise, 30 years of age is the sign from the sentimental to mature.
    As industrial Huizhou “ incubator ” DESAY, 30 years passed, almost simultaneously with the development of the market economy in our country for 30 years. In this 30 years, many enterprises have quietly disappeared, become a footnote in history, only part of the enterprise become a butterfly, growing. DESAY, lucky to become the latter.
    With the reform and opening-up, DESAY sail in China market economy start, after 30 years of fighting with wind and waves, has grown into a large electronic information enterprise with an annual sales income of over ten billion yuan. Its wholly-owned, holding, joint venture nearly 30, which has 1 listed companies, industries involved in automotive electronics, new energy batteries, mobiles communications, digital audio and video, LED optoelectronics, IC design and other fields.
    30 years, DESAYIndustryAccumulated profits and taxes 13 billion 700 million yuan, can be described as the sustainable development of Huizhou's economic and social development has made outstanding contributions. 2013 1 ~ October, the company achieved profit and tax 1 billion 33 million yuan, an increase of 26.82%, of which the company holding enterprises grew by 39.73%.
    According to the company's listed company DESAY battery (000049) released in the third quarter of the day before, 2013 1 ~ September, the company achieved net profit of 115 million yuan, an increase of 42.03%.
    In the turbulent, change unpredictably in the market, DESAY is often successful, avoid “ reef ” steady; 30 years growth path, DESAY holding the ribbons in the sky, and experienced how wonderful, there is confusion and pain?
    Let us try to open a business specimen, open the time coordinates of the development of a city's electronic information industry.
   
   Eat crab: do industry to lay the foundation, difficult start
    DESAYIndustryHuiyang regional industrial development corporation.
    30 years ago, this is a kind of company? In the early days of the industrial development in Huizhou, responsible for what kind of mission? Called the Huizhou electronic industry “ hen ” the Huiyang Regional Industrial Development Corporation, and which “ Wei water history ”?
    Now young people, seems to have been used to have something to ask “ degrees Niang ”. But even with Pepsi “ Baidu ” &ldquo, also hard to find; Huiyang Area Industrial Development Corporation ”.
    This is known as the Huizhou industrial incubator “ ” more often, the company, just quietly lying in the archives files.
  Back in the last century at the beginning of 80s, the reform and opening up wake up the silent land in Huizhou, adjacent to Hong Kong and Macao Huizhou first time to feel “ Dongjiang plumbing ”.
  In 1983, the Huiyang district administrative office proposed to “ do industrial, and lay the foundation for ” as a breakthrough, open the new situation of Huizhou's opening up to the outside world.
    Zhou Zaoshang in Chiyiguanwang, in October of that year, the Huiyang area quickly set up in Huiyang industrial development corporation. A few dare to eat crab “ ” the cadres in the main leaders in charge of industry support, administrative organs out of office, start a business trip.
    At the time of Huizhou, or a “ taking grain as the key link of ” the agricultural city, in addition to the planned economy era of the Huiyang machinery factory, sugar factory two large factories, the industry is almost blank.
    Aged 85, served as the general manager of Huiyang Industrial Development Corporation, Li Xin recalls: “ the establishment of the company, a more than and 10 square meters of office, 2 desks, is everything. ”
    “The beginning of a very difficult day, in addition to the basic salary of a few people have a guarantee, the company is the government to the two loss of the factory. ” Li Xin said with emotion. Li Xin said two of the loss of the factory, that is, Huizhou rolling mill and Bo Rowley Hill cement plant. At that time, the government subsidies for about 100000 yuan each year two yuan.
    “At that time, a serious loss of Li Shan cement plant, we found that it left a number of iron ore, but not to go out, not cash. Later, we tried to lease the boat, the iron ore sold to the Guangzhou iron and steel plant in batches, finally earned a little money. After 1985, Huizhou vigorously infrastructure, so the cement factory work quickly. ” Li Xin said, because the rolling mill in Huizhou at that time did not consider the market, then do pharmaceutical factory transformation, invited several pharmaceutical cadres, we drive very foot, not half a year, we developed drugs that inhibit the nervous system. In 1 years, and a few new drugs, the market opened up, the enterprise will soon live up.
    Two years later, the Huizhou rolling mill and Bo Rowley Shan cement plant not only losses, but also to achieve a greater economic growth.
   
   Open its first: the introduction of Huizhou's first investment projects
    The victory, the company spirit and motivation.
    However, due to lack of funds, manpower is not enough, coupled with the external environment is not yet clear, we are feeling the stones across the river, no one can learn from the experience of maturity. After the establishment of the company's two or three years of survival is very difficult, a bunch of people looking for projects, to find funds, with little success.
    Turnaround in 1986.
    DESAY people make full use of the national policy of opening to the outside world, with the help of the government support the full range of this year, DESAY's first &ldquo ” grafting; international capital Hongkong Jinshan Group, signed the first cooperation project with Hongkong Jinshan group.
    This is the first achievement of Huizhou investment.
    Chatted with Hongkong Jinshan Group cooperation, Li Xin said, before the Hongkong Jinshan Group was invited to Huizhou to open the board, then only one hotel Huizhou — — — Huiying Hotel, the hotel is the most real people, only one single, Jinshan Group Mister in this room is enjoy the highest treatment in Huizhou. They found that Huizhou south of the South China Sea, Dayawan, Hongkong, Shenzhen adjacent to the geographical position, is very excited, and decided to do the industry in Huizhou.
    This time, DESAY and stepped on the idea.
    Just in 1986, the company has introduced 4 enterprises, and launched a comprehensive cooperation. Among them, including the EU, Xinhua, Bai Hui, Bai hui.
   
   Office of joint venture: more than and 30 joint venture plant has been put into operation
    Time to enter 1988, with the withdrawal of the city, the Huiyang Regional Industrial Development Corporation changed its name to “ Huizhou City Industrial Development Corporation ”.
    According to the September 16, 1988 "Dongjiang newspaper" (the "Huizhou daily" reported that the predecessor) in September 8th of that year, Huizhou City Industrial Development Corporation and the American “ Tang Delei Stone Co. Ltd. ” joint venture Tak Electronic Co. Ltd. (China) contract signing ceremony held in Huizhou.
    The reporter found a document from the municipal archives, is September 7, 1988 in Huizhou city of Huizhou City Planning Commission and the Huizhou Municipal Commission of foreign trade and Economic Industrial Development Corporation of “ Sino foreign joint venture invested Tak Electronics (Chinese) Co. Ltd. &rdquo project feasibility study report approved. Reply said, in order to use foreign capital, introduce advanced technology and equipment, development of electronic industry, agreed to set up “ Tong Electronic Co. Ltd. (China), ” production and operation of electronic instrument, computer and other electronic products project. The total investment of the project is $1 million 970 thousand.
    The second day the project is approved, signed, which shows the urgent development of the electronics industry in Huizhou, Huizhou and also highlights the efficiency.
   Statistics show that in 1988, the City Industrial Development Corporation sales revenue reached 300 million yuan. That year, the city's GDP only 3 billion 200 million yuan, of which three industrial structure40.3:26.2:33.5。
    From 1983 to 1993, the company's first 10 years, DESAY has introduced the Hongkong Jinshan, Holland PHILPS, the United States, the United States, Germany, Japan, Toshiba and many other international famous multinational companies.
    The industry can not help but wonder: “ poor boy ” near the “ wide relative ”, joint venture, let DESAY “ by boat to sea ”. With the more than and 30 joint venture factory has put into production, annual sales revenue of the company is more than the sum of the Huizhou several counties gdp.
    At that time, many party and state leaders visited Huizhou, DESAY is an important inspection of the enterprise. On February 10, 19150, Premier Li Peng when he visited DESAY, joyfully inscription “ to set up the Huizhou electronic industry, contribute to the development of export-oriented economy”。
    In just 10 years, DESAY has PHILPS, Tang De, Toshiba and many other international and heavyweight partners.
    For DESAY, in cooperation with the strength of multinational companies, not only in the capital and technology cooperation, especially on its previous stones “ ” management mode, is also a kind of correction and promotion.

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