DESAY West after several years of rapid development, has become the Chinese automotive electronics industry leading national brand enterprises. The conference site for the release of "2016 China automotive electrical and electronic motor new energy market analysis report pointed out:" the white DESAY West for two consecutive years to more than 30% of the growth rate of the rapid growth in recent years in the development of automotive electronics industry has become the fastest and most powerful one of the enterprises. According to the statistics analysis of "white paper" in 2015 automobiles electronic products sales, DESAY West car audio and navigation (infotainment system), air conditioning controller market ranked first; at the same time, the total output value of DESAY automobiles motor industry in China 2015 siei electrical electronics company TOP10, sales growth in the scale of more than 2 billion companies ranked first in the crown. The industry average level of development.
This year, DESAYIndustry30 years old. "The Analects" goes: thirty. No matter for a person, or for an enterprise, 30 years of age is the sign from the sentimental to mature.
As industrial Huizhou “ incubator ” DESAY, 30 years passed, almost simultaneously with the development of the market economy in our country for 30 years. In this 30 years, many enterprises have quietly disappeared, become a footnote in history, only part of the enterprise become a butterfly, growing. DESAY, lucky to become the latter.
With the reform and opening-up, DESAY sail in China market economy start, after 30 years of fighting with wind and waves, has grown into a large electronic information enterprise with an annual sales income of over ten billion yuan. Its wholly-owned, holding, joint venture nearly 30, which has 1 listed companies, industries involved in automotive electronics, new energy batteries, mobiles communications, digital audio and video, LED optoelectronics, IC design and other fields.
30 years, DESAYIndustryAccumulated profits and taxes 13 billion 700 million yuan, can be described as the sustainable development of Huizhou's economic and social development has made outstanding contributions. 2013 1 ~ October, the company achieved profit and tax 1 billion 33 million yuan, an increase of 26.82%, of which the company holding enterprises grew by 39.73%.
According to the company's listed company DESAY battery (000049) released in the third quarter of the day before, 2013 1 ~ September, the company achieved net profit of 115 million yuan, an increase of 42.03%.
In the turbulent, change unpredictably in the market, DESAY is often successful, avoid “ reef ” steady; 30 years growth path, DESAY holding the ribbons in the sky, and experienced how wonderful, there is confusion and pain?
Let us try to open a business specimen, open the time coordinates of the development of a city's electronic information industry.
Eat crab: do industry to lay the foundation, difficult start
DESAYIndustryHuiyang regional industrial development corporation.
30 years ago, this is a kind of company? In the early days of the industrial development in Huizhou, responsible for what kind of mission? Called the Huizhou electronic industry “ hen ” the Huiyang Regional Industrial Development Corporation, and which “ Wei water history ”?
Now young people, seems to have been used to have something to ask “ degrees Niang ”. But even with Pepsi “ Baidu ” &ldquo, also hard to find; Huiyang Area Industrial Development Corporation ”.
This is known as the Huizhou industrial incubator “ ” more often, the company, just quietly lying in the archives files.
Back in the last century at the beginning of 80s, the reform and opening up wake up the silent land in Huizhou, adjacent to Hong Kong and Macao Huizhou first time to feel “ Dongjiang plumbing ”.
In 1983, the Huiyang district administrative office proposed to “ do industrial, and lay the foundation for ” as a breakthrough, open the new situation of Huizhou's opening up to the outside world.
Zhou Zaoshang in Chiyiguanwang, in October of that year, the Huiyang area quickly set up in Huiyang industrial development corporation. A few dare to eat crab “ ” the cadres in the main leaders in charge of industry support, administrative organs out of office, start a business trip.
At the time of Huizhou, or a “ taking grain as the key link of ” the agricultural city, in addition to the planned economy era of the Huiyang machinery factory, sugar factory two large factories, the industry is almost blank.
Aged 85, served as the general manager of Huiyang Industrial Development Corporation, Li Xin recalls: “ the establishment of the company, a more than and 10 square meters of office, 2 desks, is everything. ”
“The beginning of a very difficult day, in addition to the basic salary of a few people have a guarantee, the company is the government to the two loss of the factory. ” Li Xin said with emotion. Li Xin said two of the loss of the factory, that is, Huizhou rolling mill and Bo Rowley Hill cement plant. At that time, the government subsidies for about 100000 yuan each year two yuan.
“At that time, a serious loss of Li Shan cement plant, we found that it left a number of iron ore, but not to go out, not cash. Later, we tried to lease the boat, the iron ore sold to the Guangzhou iron and steel plant in batches, finally earned a little money. After 1985, Huizhou vigorously infrastructure, so the cement factory work quickly. ” Li Xin said, because the rolling mill in Huizhou at that time did not consider the market, then do pharmaceutical factory transformation, invited several pharmaceutical cadres, we drive very foot, not half a year, we developed drugs that inhibit the nervous system. In 1 years, and a few new drugs, the market opened up, the enterprise will soon live up.
Two years later, the Huizhou rolling mill and Bo Rowley Shan cement plant not only losses, but also to achieve a greater economic growth.
Open its first: the introduction of Huizhou's first investment projects
The victory, the company spirit and motivation.
However, due to lack of funds, manpower is not enough, coupled with the external environment is not yet clear, we are feeling the stones across the river, no one can learn from the experience of maturity. After the establishment of the company's two or three years of survival is very difficult, a bunch of people looking for projects, to find funds, with little success.
Turnaround in 1986.
DESAY people make full use of the national policy of opening to the outside world, with the help of the government support the full range of this year, DESAY's first &ldquo ” grafting; international capital Hongkong Jinshan Group, signed the first cooperation project with Hongkong Jinshan group.
This is the first achievement of Huizhou investment.
Chatted with Hongkong Jinshan Group cooperation, Li Xin said, before the Hongkong Jinshan Group was invited to Huizhou to open the board, then only one hotel Huizhou — — — Huiying Hotel, the hotel is the most real people, only one single, Jinshan Group Mister in this room is enjoy the highest treatment in Huizhou. They found that Huizhou south of the South China Sea, Dayawan, Hongkong, Shenzhen adjacent to the geographical position, is very excited, and decided to do the industry in Huizhou.
This time, DESAY and stepped on the idea.
Just in 1986, the company has introduced 4 enterprises, and launched a comprehensive cooperation. Among them, including the EU, Xinhua, Bai Hui, Bai hui.
Office of joint venture: more than and 30 joint venture plant has been put into operation
Time to enter 1988, with the withdrawal of the city, the Huiyang Regional Industrial Development Corporation changed its name to “ Huizhou City Industrial Development Corporation ”.
According to the September 16, 1988 "Dongjiang newspaper" (the "Huizhou daily" reported that the predecessor) in September 8th of that year, Huizhou City Industrial Development Corporation and the American “ Tang Delei Stone Co. Ltd. ” joint venture Tak Electronic Co. Ltd. (China) contract signing ceremony held in Huizhou.
The reporter found a document from the municipal archives, is September 7, 1988 in Huizhou city of Huizhou City Planning Commission and the Huizhou Municipal Commission of foreign trade and Economic Industrial Development Corporation of “ Sino foreign joint venture invested Tak Electronics (Chinese) Co. Ltd. &rdquo project feasibility study report approved. Reply said, in order to use foreign capital, introduce advanced technology and equipment, development of electronic industry, agreed to set up “ Tong Electronic Co. Ltd. (China), ” production and operation of electronic instrument, computer and other electronic products project. The total investment of the project is $1 million 970 thousand.
The second day the project is approved, signed, which shows the urgent development of the electronics industry in Huizhou, Huizhou and also highlights the efficiency.
Statistics show that in 1988, the City Industrial Development Corporation sales revenue reached 300 million yuan. That year, the city's GDP only 3 billion 200 million yuan, of which three industrial structure40.3：26.2：33.5。
From 1983 to 1993, the company's first 10 years, DESAY has introduced the Hongkong Jinshan, Holland PHILPS, the United States, the United States, Germany, Japan, Toshiba and many other international famous multinational companies.
The industry can not help but wonder: “ poor boy ” near the “ wide relative ”, joint venture, let DESAY “ by boat to sea ”. With the more than and 30 joint venture factory has put into production, annual sales revenue of the company is more than the sum of the Huizhou several counties gdp.
At that time, many party and state leaders visited Huizhou, DESAY is an important inspection of the enterprise. On February 10, 19150, Premier Li Peng when he visited DESAY, joyfully inscription “ to set up the Huizhou electronic industry, contribute to the development of export-oriented economy”。
In just 10 years, DESAY has PHILPS, Tang De, Toshiba and many other international and heavyweight partners.
For DESAY, in cooperation with the strength of multinational companies, not only in the capital and technology cooperation, especially on its previous stones “ ” management mode, is also a kind of correction and promotion.